Structured data

Whether pages carry valid schema.org JSON-LD describing what they are.

Worth 20 of 100 in the audit score.

What we check

We parse application/ld+json blocks, check they are valid JSON, and look for types identifying the page and organisation.

Why it matters

Structured data states unambiguously what a page is and who published it, helping a model attribute a claim to the right organisation.

How to fix it

  • Describe the organisation once and reference it by @id elsewhere.
  • Mark up what the page actually is rather than adding speculative types.
  • Validate it: invalid JSON-LD is ignored entirely.

The other six

Sources

Check Structured data on your site

All seven checks, on any URL, in about thirty seconds. No signup.

Run the free audit