Entity clarity
Whether a reader can tell who you are and what you do from the page alone.
Worth 15 of 100 in the audit score.
What we check
We inspect the title and meta description for a clear statement of the organisation and what it does.
Why it matters
To place you in a category, a model must work out what you sell. A slogan tells it little; a clear category tells it which question you belong in.
How to fix it
- Put the category in the title.
- Use one consistent organisation name everywhere.
- Write a meta description that explains the thing, not merely why it is exciting.
The other six
Sources
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