AI Brand Intelligence

See how AI sees
your brand

Brandtrace tracks the prompts, sources, and answers shaping how large language models describe you — then follows it onto your own site: which AI crawler read which page, and which visits it sent you.

Start 14 days of Pro on a new workspace — no credit card. When it ends you stay on the free Starter plan.

What the video shows
  1. Your customers ask AI. Does it name you?
  2. Track what every major AI model says about you. Daily.
  3. See who AI recommends instead of you.
  4. Know which sources shape the answer.
  5. Then follow it onto your site: crawls and visits.
  6. Get the next fix for your site.
  7. Start free: 14 days of Pro, no credit card

The video shows BrandTrace's own screens filled with sample data: Vellora and its rivals are invented brands, and every number is illustrative.

We identify the crawlers behind

OpenAIAnthropicGooglePerplexityxAIMetaMicrosoftAmazonAppleMistralCohereDeepSeekByteDanceDuckDuckGoYou.comAllen AICommon CrawlDiffbotHuaweiTimpiOpenAIAnthropicGooglePerplexityxAIMetaMicrosoftAmazonAppleMistralCohereDeepSeekByteDanceDuckDuckGoYou.comAllen AICommon CrawlDiffbotHuaweiTimpi
Features

Everything you need to own
your AI brand narrative

From daily prompt tracking to competitive share-of-voice, Brandtrace gives your team the data to make decisions — not guesses.

◎

Prompt tracking

Monitor the exact queries customers run — and how each AI model answers them. Runs daily from Growth up: ChatGPT on the entry plans, plus Claude, Gemini, Grok and Perplexity from Pro.

◈

Share of voice

See how often your brand appears versus competitors in AI-generated answers. Get an email when your share drops or a competitor gains ground, and a weekly summary of what moved.

◇

Citation analytics

Which of your pages get cited in AI answers? Which crawlers reach you? Connect the dots between your content and your AI visibility.

◉

Competitive intelligence

Brandtrace surfaces the competitors AI keeps naming — even ones you didn't know about. Compare positioning, spot gaps and model bias, and track new rivals as they emerge.

◑

Sentiment tracking

Track the tone of AI answers about your brand over time. Get ahead of negative drift before it reaches your customers.

◒

Source credibility

Not every citation is real. Brandtrace checks whether cited pages are live and actually tied to your domain, scoring how trustworthy each AI answer's sources are.

◓

Crawl & indexation

AI can only cite what it can reach. Audit robots, sitemaps, status codes, and indexation coverage to make sure crawlers can find — and quote — your content.

◴

Social & community signals

See where AI looks beyond the open web — Reddit, forums, and social posts it leans on — classified as social, editorial, or community so you know what's shaping the answer.

◐

Alerts & integrations

Get alerts in-app, by email, as a browser notification, or on a webhook you point at Slack, Teams, Discord or Zapier. Export raw data as CSV on any plan, or read it straight from the REST API and MCP server on Pro — so your reporting stack, and your coding agents, can query it directly.

How it works

Up and running in minutes

01

Connect your brand

Add your brand name, website, and the prompts your customers are already using. Brandtrace starts tracking immediately.

02

Watch AI answer

We run your prompts daily across every major LLM and record the full response — who's mentioned, what's cited, how you're described.

03

Act on the data

Use share-of-voice trends, gap analysis, and recommended actions to improve how AI sees you — and measure the impact.

From the blog

AI brand strategy, explained

Practical guides on AI visibility, share of voice, and what actually moves the needle.

Pricing

Simple, transparent pricing

Every new workspace can start a 14-day Pro preview — no credit card. Upgrade when you outgrow it.

Starter
€0/mo

Try Brandtrace on a single ChatGPT prompt set, free.

  • ✓ 3 prompts tracked weekly
  • ✓ 1 project · ChatGPT
  • ✓ 1 week history
  • ✓ Dashboard access
Start free
Growth
€29/mo

Track how ChatGPT describes your brand. Add more models as you grow.

  • ✓ 10 prompts tracked daily
  • ✓ 1 project · ChatGPT
  • ✓ 3 months history
  • ✓ Dashboard access
Start free
Most popular
Pro
€99/mo

Full competitive intelligence across all major AI platforms.

  • ✓ 75 prompts tracked daily
  • ✓ 5 projects · all AI models
  • ✓ 1 year history
  • ✓ API + MCP access
Start free
Agency
€299/mo

For agencies managing multiple brands at scale.

  • ✓ 500 prompts tracked daily
  • ✓ 25 projects · all AI models
  • ✓ 2 years history
  • ✓ API + MCP access
  • ✓ Credits: let's talk
Start freeContact sales

Pricing questions

How much does Brandtrace cost?
Starter is free. Growth is €29 a month, Pro is €99 and Agency is €299. Every new workspace can also start a 14-day Pro preview with no credit card.
What does each plan include?
Starter: up to 3 prompts tracked weekly, up to 1 user and up to 1 project. Growth: up to 10 prompts tracked daily, up to 3 users and up to 1 project. Pro: up to 75 prompts tracked daily, up to 10 users and up to 5 projects. Agency: up to 500 prompts tracked daily, up to 50 users and up to 25 projects.
How does Brandtrace count prompts?
Each tracked prompt counts once toward your plan's prompt limit, however many models it runs on. Every run on a model also uses credits from your plan's monthly allowance, and you can add more credits.
Does Brandtrace suggest prompts?
Yes. Enter your website and Brandtrace scans it, then suggests the prompts to track. You can add your own prompts as well, and describe what you want to find out to get more suggestions.
Which AI models does Brandtrace track?
Starter and Growth track ChatGPT. Pro and Agency track all supported AI models. On Growth, Gemini and Grok can be added as paid add-ons.
Is there an API or MCP server?
Yes, from Pro. Pro and Agency include API and MCP access, so you can read your data from your own tools or from an AI assistant.
Is there a free trial?
Every new workspace can start a 14-day Pro preview with no credit card. When it ends you stay on the free Starter plan, so it cannot turn into a bill.

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Get in touch

Have questions?
We'd love to help.

Whether you're evaluating Brandtrace for your team, have a feature request, or just want to talk AI brand strategy — drop us a line.

We usually reply within one business day and send a confirmation email as soon as we do.